The affluent laid back lifestyle of the urban Indian consumer has caused many lifestyle diseases and prompted the consumer to become more health conscious. Health foods have emerged in response to the increasing incidence of heart problems and diabetes.
This is where Nutralite plays a big role. First launched in 2006 with a vision to provide India with a healthier alternative to existing table spreads, Nutralite has come a long way. It is now one of the largest table spread brands with a presence across India.
Nutralite is a healthy alternative to butter. Nutralite is a table margarine which has less cholesterol and does not contain hydrogenated fats. It also has PUFA (poly unsaturated fatty acids) and MUFA (mono unsaturated fatty acids) which are known cholesterol fighters. So, while Nutralite tastes like the best table spreads, all of these advantages make it healthier. Today, it is widely accepted as a healthier substitute to table spreads and other margarines.